Tag Archives: UK Advertising Agencies

Improving The Visibility of Your Business Website

How easy is it to find your website or business online using one of the major search engines? How often do you update your website? And when was the last time it was updated or assessed by a web professional?

If you have answered don’t know, or not check recently, then chances are you website is floundering or hidden down the Search Engine Ranking Page results (or SERPS). As a company or business website needs to be tended to and updated on a frequent basis, to keep it in good online shape. Continue reading

Why does Your Business Need a Website?

Google Search Results for your business website

The birth of the internet has sparked an evolution into the digital age, with over 360 million people using the internet every year; it’s become a worldwide phenomenon. Businesses have branched out online in an attempt to reach out to these millions of customers and increase public awareness of their brand. This is a quick guide showing the reasons why it is so important for companies to make the transition into online opportunities. Continue reading

Online Marketing and Using Social Media

In this current climate of economic uncertainty if you are running or managing a business marketing needs in the 21st century you need to know, understand and use social media networks for the businesses marketing strategy to engage with potential customers.

With the rise of “Social Media” and “Social Networking” have seen big changes in the way we can do businesses whilst engaging with both potential customers and valued existing customers who we want to continue a business rapport with. Social media can come in many different forms, with the likes of; Blogs (or web-logs), social blogs, micro-blogging, web forums, podcasts, wikis, video, photographs or pictures, rating & social bookmarking plug-ins and websites, to name just a few.

As long as businesses interact positively through the social networking medium with their consumers, they are sure to gain extra credibility and caché with new and existing consumers, whilst at the same time increasing awareness to their brand, services or products of any business, ultimately with the aim to help to the marketing campaign for any business.

For a detailed analysis of how social media marketing practices could help your company engage with your target audience, contact a specialist social media agency like the Accord Group or which is one of the best specialist UK Advertising Agencies which have the technical and expertise to help improve the visibility of your website on many of the top search engines.

 

Is Your Website Google Panda 2.2 Friendly?

Google the global and by far the worlds most popular search engine has just released its new “Panda 2.2 Update” algorithm, which has been controversial since its first launch back in February of 2011. It seems that the new 2.2 Panda update is aimed at more of a “Ranking Factor” than algorithm update as such. This is important for anyone hoping to recover from the original Panda release back in February.

The Google Panda release was implemented to look at websites and their content more closely to determine relevance and the quality of content on a website and index them accordingly, this could also mean to being scrutinised for inappropriate against content on the same page and among search results for associated search terms.

For a detailed analysis of how this Google update might affect your website, contact a SEO Direct Response Advertising agency like the Accord Group or one of the many specialist UK Advertising Agencies which have the technical and specialist skills to help improve the visibility of your website on many of the top search engines.