Tag Archives: seo

Improving The Visibility of Your Business Website

How easy is it to find your website or business online using one of the major search engines? How often do you update your website? And when was the last time it was updated or assessed by a web professional?

If you have answered don’t know, or not check recently, then chances are you website is floundering or hidden down the Search Engine Ranking Page results (or SERPS). As a company or business website needs to be tended to and updated on a frequent basis, to keep it in good online shape. Continue reading

Is Your Website Google Panda 2.2 Friendly?

Google the global and by far the worlds most popular search engine has just released its new “Panda 2.2 Update” algorithm, which has been controversial since its first launch back in February of 2011. It seems that the new 2.2 Panda update is aimed at more of a “Ranking Factor” than algorithm update as such. This is important for anyone hoping to recover from the original Panda release back in February.

The Google Panda release was implemented to look at websites and their content more closely to determine relevance and the quality of content on a website and index them accordingly, this could also mean to being scrutinised for inappropriate against content on the same page and among search results for associated search terms.

For a detailed analysis of how this Google update might affect your website, contact a SEO Direct Response Advertising agency like the Accord Group or one of the many specialist UK Advertising Agencies which have the technical and specialist skills to help improve the visibility of your website on many of the top search engines.

Social Media Guide

social media

Over at SEOmoz they have published a new social media guide to find the best and most useful website to help you promote your business or clients. The guide lists a massive 101 social sites that you can use, the top 25 most popular social media sites and the popularity of social media around the world (try and guess which country has the most social media users, I bet you don’t get it right!). Handily there are links to many site guides on the page to help you get the most out of your social media experience. And if all that wasn’t enough they even give you little social media badges such as the one below to use on your own site and blogs.

SEOmoz Social Media Marketing

View SEOmoz’s Social Media Marketing Guide

SEO – Blogs

Offsite SEO is an important element of any SEO campaign. There are many ways in which this can achieved and one of which is the very thing that you are reading right now – Blog Posts.

Many companies write and distribute blog posts as a way of getting anchor text links to a site that is being optimised for a particular keyword. A blog much like this one providing regular original content is more likely to be picked up by major search engines. Blog posts about relevant topics and themes that link out to related sites all reinforce what the website is about. For example if I wanted to use the keyword brilliant SEO Blog as a link you will find that if you click that link it takes you to the homepage of this blog. So hopefully when the search engines scan this page a see a link highlighting that a ‘brilliant SEO blog’ has been found then the search engines will identify this blog as a brilliant SEO blog. Obviously the more links you have that point to the site using that anchor text then the more likely that the search engines will find and index your site and the more clout you will have.

Visit our SEO Glossary if you need more information about some of the terms used.

Google Duplicate Content Ranking Issues

A thread sprang up last month on the Google Webmaster Help forums with an interesting issue about duplicate content from sites harming rankings in instances where the duplication may have, in fact, been appropriate.

The particular problem was for two sites that required separate, but incredibly similar, content for an Irish audience and a UK audience. Each one was hosted on a country specific domain, but due to the overlap between the UK and Ireland, the Irish site was appearing in the UK search rankings.

Because of the duplicate content showing up in one set of rankings, both sites dropped in rankings.

What then follows is some helpful advice from two contributors on how to avoid this problem, the best option being to utilise sub-domains so that the duplicate content is contained within one place.

The highlight of the thread is when ‘JohnMu’, a Google employee, enters to outline the company’s policy in these matters, and the difficulties they face when deciding what to do. He mentions that normally in these circumstances, one site will be removed from the rankings so that the users are not faced with duplicate entries.

If you care to check the two websites listed by ‘Mr Code Red’ and attempt to find them in Google, it appears that the measures ‘JohnMu’ talked about have been taken. The Irish site does not appear, but the UK one does.

From this, we can see that overlap between search engines has to be considered during SEO work. We’re also reminded of the fact that research before hand can stop these problems from even cropping up in the first place.

A quick read and potentially useful. So, as JohnMu says, “Hope it helps!”

Slowly, Slowly, Catchy, Monkey.

The expectation from clients of seeing top ten results in Google and Yahoo within a short space of time can be demoralizing for most SEO executives. I mean you’ve only got to make vast onsite changes as well as start link building and viral marketing campaigns…

The problem is how do you explain to a client that SEO rarely works quickly? Results aren’t visible within hours and recent links may take a while to activate. Everyone of us working in SEO understand that clients want to see positive changes as soon as possible but next time you are getting it in the neck for not “producing the expected results” remember and pass on these details to keep their business.

Search engines take time to re-crawl sites – Authority sites that are used by millions daily won’t be troubled as much but can still take days or weeks to be crawled. Sites that are slightly lower in Google’s “have to crawl” list can take up to 4 months before all of the sites pages have been fully indexed.

Linked sites need to be crawled too! – Sites that you are linking with will need to be crawled by Google too. Unless you are linking with authority sites (in which well done!) you will have to be patient to experience the fruits of you labour.

Search engines reward patience – Google and Yahoo quickly learnt that black hat link building is often made for the short term whilst good, quality links last. This will see a links power/worth increase over time thus making your site a trustworthy one. New sites and domains suffer with trust issues especially with Google but over time you will see your links having a positive effect on your rankings.

Patience is one of the most important qualities when it comes to SEO, particularly whilst we are going through tough economic times. It is advised that you give a good 3-4 months work on a client’s site before expecting the positive results to roll in.

Top 5 sure-fire ways to irritate Google

Here at South West SEO we are whiter than white but if you want to risk playing with the dark arts here are some techniques that could get you banned.

1 – Using Hidden Text – This technique will see you get you in hot water very quickly. Usually it will involve white text put onto a white background, this will certainly get your site blacklisted.

2 – Copying content – Stealing other sites content and using it on your own will get you in deep trouble it’s as simple as that. If you want to remain in Google’s good books write your own!

3 – Keyword Stuffing – We all want our specific keywords to rank highly but overusing your keyword in your content will see you penalised. For example: Our Keyword here is one of the finest Keyword here in the market. If you need Keyword here information visit Keyword here.com for more info. This is the right way to go if you want your site blacklisted.

4 – Hidden Links – There are many website owners out there who think that they can use hidden links and that Google won’t notice. Try and hide a one square pixel on your page and the Googlebots will find you.

5 – Cloaking – A Black hat SEO technique that shows the user one page and Google another. When a sites user is found to be a googlebot (or other search engine spider) a server side script will send it a separate version of the web page. This page will contain different information to the one seen by a human user thus tricking the search engine into thinking the page is better than it really is. There are plenty of programs out there that can help you do this but if you do you’re asking to be banned.