While reading the blog over at SEOmoz, I came across the great post called Hands on Tips for Link Building. In the blog, Paddy Moogan talks various tips on finding sites to get links from, which is a great post. But the one part that caught me attention was the alternatives to reciprocal links. In the post, he talks about how you can try offering links back to people you are trying to get a link from in the form of a link in an e-mail list or a micro site you run.
We all know the score when trying to build backlinks, you find a great site that would be perfect for your client, you shoot them an e-mail. The response is that they usually want some form of payment or want a reciprocal link back. While not completely bad if both your sites are related in theme, a reciprocal link isn’t as powerful as a good old one way link.
So what other alternatives are there that you could barter with when requesting a link? If you have a lot of Twitter Followers or Facebook fans, you could offer a plug through one of those sites. If you host your own industry Podcast, you could again give a shout out to your new friend. These both obviously rely on you being fairly popular or influential in the first place. Paddy’s idea of offering a link on an alternative site is a great one, especially if it is one you have control of. Blog’s are great as you could write a small review for the person in exchange for your back link. This may seem hard work in some cases, but next time you are requesting a link and they ask for a reciprocal link or payment, why not suggest an alternative pay back for the link.