Tag Archives: blogs

Online Marketing and Using Social Media

In this current climate of economic uncertainty if you are running or managing a business marketing needs in the 21st century you need to know, understand and use social media networks for the businesses marketing strategy to engage with potential customers.

With the rise of “Social Media” and “Social Networking” have seen big changes in the way we can do businesses whilst engaging with both potential customers and valued existing customers who we want to continue a business rapport with. Social media can come in many different forms, with the likes of; Blogs (or web-logs), social blogs, micro-blogging, web forums, podcasts, wikis, video, photographs or pictures, rating & social bookmarking plug-ins and websites, to name just a few.

As long as businesses interact positively through the social networking medium with their consumers, they are sure to gain extra credibility and caché with new and existing consumers, whilst at the same time increasing awareness to their brand, services or products of any business, ultimately with the aim to help to the marketing campaign for any business.

For a detailed analysis of how social media marketing practices could help your company engage with your target audience, contact a specialist social media agency like the Accord Group or which is one of the best specialist UK Advertising Agencies which have the technical and expertise to help improve the visibility of your website on many of the top search engines.

 

SEO – Blogs

Offsite SEO is an important element of any SEO campaign. There are many ways in which this can achieved and one of which is the very thing that you are reading right now – Blog Posts.

Many companies write and distribute blog posts as a way of getting anchor text links to a site that is being optimised for a particular keyword. A blog much like this one providing regular original content is more likely to be picked up by major search engines. Blog posts about relevant topics and themes that link out to related sites all reinforce what the website is about. For example if I wanted to use the keyword brilliant SEO Blog as a link you will find that if you click that link it takes you to the homepage of this blog. So hopefully when the search engines scan this page a see a link highlighting that a ‘brilliant SEO blog’ has been found then the search engines will identify this blog as a brilliant SEO blog. Obviously the more links you have that point to the site using that anchor text then the more likely that the search engines will find and index your site and the more clout you will have.

Visit our SEO Glossary if you need more information about some of the terms used.