Category Archives: SEO Tools

SEOmoz launch new website/tool

SEOmoz have launched their new website/tool with the Open Site Explorer. This backlink analysis tool and link popularity checker aims to continue what they started with linkscape. The team hasn’t got round to fully trying it out yet, but we will be implementing it in our February work. For information on what the tool offers take a look at the SEOmoz blog explaining it all.

open-site-explorer

The Competitive Link Finder

SEOmoz Linkscape tool is part of the armory of most SEO companies. Linkscape allows you to put definable metrics on incoming links, DmR, mR, DmT. The team at SEOmoz has now developed a new tool on the back of linkscape called The Competitive Link Finder.

It works by comparing you to your competition. You simply enter your URL and compare it against your competitors. The Competitive Link Finder then reviews all the incoming links to you and your competitors website and produces a targetable lists of linking websites. This list is normally 1 – 25 and ranked on SEOmoz factors (DmR, mR, DmT,)

It works by identifying websites where you are not found, analyzing link metrics and then producing a list of target links, it is that simple.

The tool ignores nofollow links, so you’re only seeing pages that have actual, live links to at least two of your competitors.

Exact Factor

I came across this new SEO tool called Exact Factor.

Its promises to check positions on the major search engines, and alert you when you have reached the top 10 positions, including

  • Your position is up/down
  • Your competitor has passed you
  • You reached the first page in Google

The website is easy to use and navigate with a simple structure, its not trying to make the service it offers complicated.

My problem, how is it checking listings, and with Google policy on 3rd party software, where does Exact Factor sit within the market place. My big question is will clients I sign up be penalised in the search results?

I do feel it is important for the team to check and monitor there competing keywords in Google. This strategy allows you to keep a close eye on the competition and notice small differences that could make a huge difference in position, and is Exact Factor the answer to helping the team?

I am currently testing on a old website, and will let you know what the results are.

Tom