Category Archives: General

Alternatives to Reciprocal Linking

Alternatives to Reciprical linking, selling Sea Shells on the sea shore??!?

Alternatives to Reciprocal linking, selling Sea Shells on the sea shore??!?

While reading the blog over at SEOmoz, I came across the great post called Hands on Tips for Link Building. In the blog, Paddy Moogan talks various tips on finding sites to get links from, which is a great post. But the one part that caught me attention was the alternatives to reciprocal links. In the post, he talks about how you can try offering links back to people you are trying to get a link from in the form of a link in an e-mail list or a micro site you run.

We all know the score when trying to build backlinks, you find a great site that would be perfect for your client, you shoot them an e-mail. The response is that they usually want some form of payment or want a reciprocal link back. While not completely bad if both your sites are related in theme, a reciprocal link isn’t as powerful as a good old one way link.

So what other alternatives are there that you could barter with when requesting a link? If you have a lot of Twitter Followers or Facebook fans, you could offer a plug through one of those sites. If you host your own industry Podcast, you could again give a shout out to your new friend. These both obviously rely on you being fairly popular or influential in the first place. Paddy’s idea of offering a link on an alternative site is a great one, especially if it is one you have control of. Blog’s are great as you could write a small review for the person in exchange for your back link. This may seem hard work in some cases, but next time you are requesting a link and they ask for a reciprocal link or payment, why not suggest an alternative pay back for the link.

SEO – Blogs

Offsite SEO is an important element of any SEO campaign. There are many ways in which this can achieved and one of which is the very thing that you are reading right now – Blog Posts.

Many companies write and distribute blog posts as a way of getting anchor text links to a site that is being optimised for a particular keyword. A blog much like this one providing regular original content is more likely to be picked up by major search engines. Blog posts about relevant topics and themes that link out to related sites all reinforce what the website is about. For example if I wanted to use the keyword brilliant SEO Blog as a link you will find that if you click that link it takes you to the homepage of this blog. So hopefully when the search engines scan this page a see a link highlighting that a ‘brilliant SEO blog’ has been found then the search engines will identify this blog as a brilliant SEO blog. Obviously the more links you have that point to the site using that anchor text then the more likely that the search engines will find and index your site and the more clout you will have.

Visit our SEO Glossary if you need more information about some of the terms used.

Google Duplicate Content Ranking Issues

A thread sprang up last month on the Google Webmaster Help forums with an interesting issue about duplicate content from sites harming rankings in instances where the duplication may have, in fact, been appropriate.

The particular problem was for two sites that required separate, but incredibly similar, content for an Irish audience and a UK audience. Each one was hosted on a country specific domain, but due to the overlap between the UK and Ireland, the Irish site was appearing in the UK search rankings.

Because of the duplicate content showing up in one set of rankings, both sites dropped in rankings.

What then follows is some helpful advice from two contributors on how to avoid this problem, the best option being to utilise sub-domains so that the duplicate content is contained within one place.

The highlight of the thread is when ‘JohnMu’, a Google employee, enters to outline the company’s policy in these matters, and the difficulties they face when deciding what to do. He mentions that normally in these circumstances, one site will be removed from the rankings so that the users are not faced with duplicate entries.

If you care to check the two websites listed by ‘Mr Code Red’ and attempt to find them in Google, it appears that the measures ‘JohnMu’ talked about have been taken. The Irish site does not appear, but the UK one does.

From this, we can see that overlap between search engines has to be considered during SEO work. We’re also reminded of the fact that research before hand can stop these problems from even cropping up in the first place.

A quick read and potentially useful. So, as JohnMu says, “Hope it helps!”

The W3C Question

W3C Validation

The W3C was started in 1994 to lead the Web to its full potential by developing common protocols that promote the web evolution

The Big questions is does W3C impact on your search placement in Google. Research done by Hobo SEO, still shows that Google prefers pages build to W3C XHTML and HTML compliant standards  and it can make a difference. I take this as very good news that Google is still promoting website that invest in this standard of the web.

I have always believed that being W3C c compliant can make the difference when competing for position if your benchmarks are very similar. However, not being W3C compliant does not mean you will not rank in the search engines, which I have heard before, simply that your website could have more potential to rank higher.

Finally a what is the W3C?

  • W3C Stands for the World Wide Web Consortium
  • W3C was created in October 1994
  • W3C was created by Tim Berners-Lee
  • W3C was created by the Inventor of the Web
  • W3C is organized as a Member Organization
  • W3C is working to Standardize the Web
  • W3C creates and maintains WWW Standards
  • W3C Standards are called W3C Recommendation

Something I have noticed

Remember back in the day when you used to see AOL Keywords printed on video cassettes and adverts, well it seems the trend maybe starting back up again. While watching a tv trailer for Watchmen on British TV I noticed that at the end of the advert it displayed a message along the lines of “Search online for Watchmen”. So are some companies deciding to ditch giving out urls and giving out keywords. I will report back when I find out more on this topic.

Congratulations Barack and the US

In light of Barack Obama being announced as the 44th US President I thought I would take a look at Google’s top 10 Search result listings for his name. So overall it looks like we have some good quality relevant results with no spammy sites jumping on the band wagon.

After some News posts we have the number one result, the official Campaign Page for Barack. Next up we have the wikipedia page for Barack where you can learn everything (well almost) you wanted to know about America’s next president. For the hipper voters, in the top 10 we have Obama’s Facebook, MySpace and Twitter feeds. It seems that Obama or his team are certainly up with current web trends and I truly believe that the Internet has played a substantial role in his Presidential win. These web 2.0 results are followed up by some good old fashioned News Outlets to keep you up to date with the role.

Im sure the McCain party tried to use the Internet to their advantage, but it just seemed during the presidential run that the Internet generally speaking had Obama’s back.