Category Archives: Advanced SEO

Social Media Guide

social media

Over at SEOmoz they have published a new social media guide to find the best and most useful website to help you promote your business or clients. The guide lists a massive 101 social sites that you can use, the top 25 most popular social media sites and the popularity of social media around the world (try and guess which country has the most social media users, I bet you don’t get it right!). Handily there are links to many site guides on the page to help you get the most out of your social media experience. And if all that wasn’t enough they even give you little social media badges such as the one below to use on your own site and blogs.

SEOmoz Social Media Marketing

View SEOmoz’s Social Media Marketing Guide

Google Link Building Tip

After reading on lifehacker that google have added some new search options to refine your searches I had a brain wave. One of the new features is to narrow your search by “Visited Pages” and “Not yet visited”. If you spend alot of time searching through the serps for possible websites to request a link from, narrowing your search down to “Not yet visited” will be a great help as it will only show you websites you have never visited before (and presumably already requested a link from).

Please note to get these new search options, you need to be logged into a gmail account.

googlelinkbuildingtip

A Grounding Theory of Anchor text

So where do we start? If you have been looking into the use of anchor text on websites then you may have already established an opinion of what is going to work. You may already be familiar with a few of the thousands of posts, documents and articles available to read about the correct use of anchor text, but it seems people struggle to agree on the most beneficial way of its use.

This post will see another suggestion of how anchor text is analyzed at by Google and hold a theory on how the system may work. Those knowledgeable people over at SEOmoz have produced another theory on the benefits and drawbacks of anchor text and it’s location on a webpage.

For those people who are thinking ‘what is anchor text?’ Anchor text is a way of giving the user relevant information about the destination of the link. It may also be worth while knowing what a deep link is: A link that leads to a webpage on any site (same URL or different URL) that isn’t the home page – this is usually associated with anchor text. This is a way of getting you to the page you need without having to get you to go through the home page.

The new theory on anchor text appears to be (according to the published information at SEOmoz) that the location of your anchor text plays a part in the result of the keyword term searched. For example if you have a series of links at the top of the page home, ‘Information’, ‘Products’, ‘Contact’, ‘Location’ and ‘FAQ’ yet you also have an anchor link further down the page saying ‘see our products’ which leads to exactly to the same place as the ‘products’ link at the top of the page. It seems that Google will only acknowledge the first of the anchor text links to the products page.

To make things a little more complicated, it seems that Google doesn’t read the page like a user would. It appears that it is the code that is read by Google and the order of the links in the code bears the most weight as to what Google identifies first as anchor text.

Why are these things never straight forward?

For more information check out that the people from SEOmoz had to say about Anchor text.

New way to look at link building

This may seem an obvious technique, but while searching for a client in the google serps I had a brain wave. A Lot of the results below the clients website will be sites talking about them and linking to their site. There’s a good chance that if they have not been gained by the SEO team, that they will be using wasteful anchor text like “click here” and the company’s name. So why not contact these websites and ask them to modify the anchor text to include your targeted keywords. One of the links I found in 3rd position after two listings from my client was a monster.co.uk profile page that  was PR3 and linked to our site with the dreaded “click here”. So we will now look into getting this changed. Hopefully this technique will help you convert some existing links into SEO friendly links.

You at the back of the class, I hope you’re not copying!

One of the biggest parts of SEO is content creation, whether it is for your website, blog or articles. Google loves good fresh relevant content, but as we all are aware we can’t be experts on every subject. So a bit of Internet research will be required to come up with this great content. You may have heard of “duplicate content” which is the big supposed no no that will get you in trouble and / or the content ignored.  So how can we be sure the content we are posting is unique? One website we have found allows you to copy and past your article/content and it will scour the net to find if it is found somewhere else. After scanning it gives you an Plagiarism score, hopefully being low so that you know your content is unique. If you are interested in creating good unique content i suggest you check out the Plagiarism Detection System website out.

Google tips and tricks: No 1

Every person working in SEO has probably found themselves manually counting down Google results to find where their site is. Assuming you use Firefox like everyone with an ounce of sense should, then you need to install the Greasemonkey add-on and then install the Numbered Google script for it. Voila you now should save minutes off of your day.

Is LSI the Future of Search?

LSI is Latent Semantic Indexing.

This system is already being used in some forms by Google and is something that will become ever more important in its algorithm once the technology is advanced enough to use it. Sites that use LSI (and are coincidentally dominating search results…) include ESPN.com and Wikipedia.

The Latent Semantic Indexing system will hopefully take SEO to a different level by using a database system that will select certain keywords to link with one another. For example a keyword like “SEO” will be commonly found with words like search engine, ranking, website, services, internet marketing etc.

E.g. SEO –> Search Engine

This LSI technology will then measure page strength by the amount of related words that are in the content or on the page for your selected keyword. E.g. a site may rank higher in the SERP’s if its pages contain the correct related keyword(s). This means that each of your keywords will have their own “magic words” that you should add to optimise your site properly.
Continue reading