Archives

Nov
13

Exact Factor

I came across this new SEO tool called Exact Factor.

Its promises to check positions on the major search engines, and alert you when you have reached the top 10 positions, including

  • Your position is up/down
  • Your competitor has passed you
  • You reached the first page in Google

The website is easy to use and navigate with a simple structure, its not trying to make the service it offers complicated.

My problem, how is it checking listings, and with Google policy on 3rd party software, where does Exact Factor sit within the market place. My big question is will clients I sign up be penalised in the search results?

I do feel it is important for the team to check and monitor there competing keywords in Google. This strategy allows you to keep a close eye on the competition and notice small differences that could make a huge difference in position, and is Exact Factor the answer to helping the team?

I am currently testing on a old website, and will let you know what the results are.

Tom

Sep
23

Social Bookmarking

I came across this social bookmarking service from a webmaster forum and the social bookmarking service is called post toaster & is currently in beta stage.

Looks impressive and has been built with SEO in mind. Post Toaster is a time saving social bookmarking service which includes an option to select sites that do not support the nofollow attribute.

How to use:
Click on the lion logo above and drag and drop into your toolbar. This is your Post Toaster bookmarklet for easy posting. When entering titles and descriptions you can enter up to four of each. Post Toaster will randomly pair them for you within each submission. You must check the checkbox to the right of the title and description fields to activate your data.

SEO

SEO

For the full link please see www.posttoaster.com

Aug
28

Google and Back Links

Good Morning

There is a common belief that when you check Google backlinks using info:domain Google is showing all the links that influence its rankings. Unfortunately not the Google backlink checker is not a SEO Tool and it does not display all links that weight its algothrithm.

Please see below:
1: The Google backlink check is not an SEO tool.

2: The backlink search does not represent the sum total of all links that Google knows about your site.

3: The backlinks shown do not represent links that are counting as part of your backlinks.

4: Just because it shows up in the backlink search does not mean Google is using it for your ranking.

5: Just because a backlink is missing does not mean Google is unaware of it

6: Just because a backlink is missing does not mean Google is not counting it for ranking purposes.

Aug
27

Natural Search Secrets

In my Position as Manager I would like to welcome you to South West SEO.

Today, clients are more demanding then ever with online marketing. This drives online marketers to push harder then ever to deliver; otherwise the client will take their business to another agency or bring it in house.

This is very true currently are where we are with SEO or as I prefer Natural Search Optimisation. My goal as the manager is to deliver for our clients.  It is that simple; deliver or lose. This constantly drives my philosophy, in this ever changing media you have to adapt and grow to constantly meet the challenges of Google. Unfortunately, it’s a never ending process.

However, as an agency we have to work to standard principles, common protocols and best practices; then tailor these to the individual clients. We work across sectors from travel, finance, Health and insurance implementing common rules across sectors and different competition levels of optimisation is the hard part, what works for 1 client will not always work for another.

Then this is where the hard work comes in delivering more for less is not profitable, but to deliver and maintain the relationship with the client sometimes I have to authorise additional work. The relationship with the client then is maintained and the business maintained

I believe the only way to SEO success is unfortunately hard work. Writing good website content, that content being relating to the keyword you are trying to target, relevant incoming links from resource type website.

The biggest debate at the moment is how you get these links and do you pay for them? The answer is at the moment part of your optimisation strategy will always include paid links, even if it is the form of paying a directory to review your website, paying for a link by the back door. I have nothing against this and as part of our company strategy we have a large list of high value website that involvement payment.

SEO secret: no guaranteed number 1’s, no special submission to 1000 + websites. Hard work and time. Sorry if you were expected a free lunch.