Author Archives: Dave

Online Marketing and Using Social Media

In this current climate of economic uncertainty if you are running or managing a business marketing needs in the 21st century you need to know, understand and use social media networks for the businesses marketing strategy to engage with potential customers.

With the rise of “Social Media” and “Social Networking” have seen big changes in the way we can do businesses whilst engaging with both potential customers and valued existing customers who we want to continue a business rapport with. Social media can come in many different forms, with the likes of; Blogs (or web-logs), social blogs, micro-blogging, web forums, podcasts, wikis, video, photographs or pictures, rating & social bookmarking plug-ins and websites, to name just a few.

As long as businesses interact positively through the social networking medium with their consumers, they are sure to gain extra credibility and caché with new and existing consumers, whilst at the same time increasing awareness to their brand, services or products of any business, ultimately with the aim to help to the marketing campaign for any business.

For a detailed analysis of how social media marketing practices could help your company engage with your target audience, contact a specialist social media agency like the Accord Group or which is one of the best specialist UK Advertising Agencies which have the technical and expertise to help improve the visibility of your website on many of the top search engines.


Is Your Website Google Panda 2.2 Friendly?

Google the global and by far the worlds most popular search engine has just released its new “Panda 2.2 Update” algorithm, which has been controversial since its first launch back in February of 2011. It seems that the new 2.2 Panda update is aimed at more of a “Ranking Factor” than algorithm update as such. This is important for anyone hoping to recover from the original Panda release back in February.

The Google Panda release was implemented to look at websites and their content more closely to determine relevance and the quality of content on a website and index them accordingly, this could also mean to being scrutinised for inappropriate against content on the same page and among search results for associated search terms.

For a detailed analysis of how this Google update might affect your website, contact a SEO Direct Response Advertising agency like the Accord Group or one of the many specialist UK Advertising Agencies which have the technical and specialist skills to help improve the visibility of your website on many of the top search engines.

The W3C Question

W3C Validation

The W3C was started in 1994 to lead the Web to its full potential by developing common protocols that promote the web evolution

The Big questions is does W3C impact on your search placement in Google. Research done by Hobo SEO, still shows that Google prefers pages build to W3C XHTML and HTML compliant standards  and it can make a difference. I take this as very good news that Google is still promoting website that invest in this standard of the web.

I have always believed that being W3C c compliant can make the difference when competing for position if your benchmarks are very similar. However, not being W3C compliant does not mean you will not rank in the search engines, which I have heard before, simply that your website could have more potential to rank higher.

Finally a what is the W3C?

  • W3C Stands for the World Wide Web Consortium
  • W3C was created in October 1994
  • W3C was created by Tim Berners-Lee
  • W3C was created by the Inventor of the Web
  • W3C is organized as a Member Organization
  • W3C is working to Standardize the Web
  • W3C creates and maintains WWW Standards
  • W3C Standards are called W3C Recommendation