Just incase any of you don’t know how google works, they have produced a nice simple beginners video hosted by Matt Cutts. This might be a good video to use incase you ever have to explain to a client in very simple terms.
Wired.com have recently published an interesting look at google and it’s algorithm. One of my favourite parts of the article is where it breaks down the Key Advances the company has made over the years. To read the rest of the article, click here
Backrub [September 1997]
This search engine, which had run on Stanford’s servers for almost two years, is renamed Google. Its breakthrough innovation: ranking searches based on the number and quality of incoming links.
New algorithm [August 2001]
The search algorithm is completely revamped to incorporate additional ranking criteria more easily.
Local connectivity analysis [February 2003]
Google’s first patent is granted for this feature, which gives more weight to links from authoritative sites.
Fritz [Summer 2003]
This initiative allows Google to update its index constantly, instead of in big batches.
Personalized results [June 2005]
Users can choose to let Google mine their own search behavior to provide individualized results.
Bigdaddy [December 2005]
Engine update allows for more-comprehensive Web crawling.
Universal search [May 2007]
Building on Image Search, Google News, and Book Search, the new Universal Search allows users to get links to any medium on the same results page.
Real-Time Search [December 2009]
Displays results from Twitter and blogs as they are published.
SEOmoz have launched their new website/tool with the Open Site Explorer. This backlink analysis tool and link popularity checker aims to continue what they started with linkscape. The team hasn’t got round to fully trying it out yet, but we will be implementing it in our February work. For information on what the tool offers take a look at the SEOmoz blog explaining it all.
Google have a great hour long video on how to bring more users to your sites through the search engines. You might know a lot of the information, but there could be a few new things you have yet to discover.
Google Blogoscoped has a quick way you can force google into showing you their new interface design. Here in the UK it doesn’t seem to work with google.co.uk so we need to add in the extra step.
1. Go to google.co.uk
2. Click go to Google.com down at the bottom
3. Copy and paste the following code into your address bar
4. See the new google design in all his glory
Just when meta keywords had recovered from the knockout blow from google, Yahoo have come along to finally finish them off. Read more about it at SearchCowboys
After reading on lifehacker that google have added some new search options to refine your searches I had a brain wave. One of the new features is to narrow your search by “Visited Pages” and “Not yet visited”. If you spend alot of time searching through the serps for possible websites to request a link from, narrowing your search down to “Not yet visited” will be a great help as it will only show you websites you have never visited before (and presumably already requested a link from).
Please note to get these new search options, you need to be logged into a gmail account.
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