Offsite SEO is an important element of any SEO campaign. There are many ways in which this can achieved and one of which is the very thing that you are reading right now – Blog Posts.
Many companies write and distribute blog posts as a way of getting anchor text links to a site that is being optimised for a particular keyword. A blog much like this one providing regular original content is more likely to be picked up by major search engines. Blog posts about relevant topics and themes that link out to related sites all reinforce what the website is about. For example if I wanted to use the keyword brilliant SEO Blog as a link you will find that if you click that link it takes you to the homepage of this blog. So hopefully when the search engines scan this page a see a link highlighting that a ‘brilliant SEO blog’ has been found then the search engines will identify this blog as a brilliant SEO blog. Obviously the more links you have that point to the site using that anchor text then the more likely that the search engines will find and index your site and the more clout you will have.
Visit our SEO Glossary if you need more information about some of the terms used.