Matt Cutts: SEO’s friend

Over at Matt Cutt’s blog there is a new handy tip about getting some free links. Well these aren’t technically new links but sorting out dead links. You maybe asking how you find these broken links? Well through webmaster central, that’s how. Matt goes into more detail, but the gist of it is, that you use the diagnosis section of webmaster tools to find out who is linking to dead pages or pages that never existed. Then you can e-mail these websites and ask them to change the link to an active page. What a simple yet great link building idea.

Matt Cutts

Matt Cutts

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