We are members of the awesome SEOmoz and regularly read the blog posts they put up. One of the newer ones is about how high street retailers don’t bother with SEO and prefer ppc over organic results. Read the article here. Can you think of any major retailers that do badly in the organic results or ones who do outstanding?
A nice example is Currys vs Comet and their “Washing Machine” Pages
In the Red Corner is Currys with their URL:http://www.currys.co.uk/martprd/store/cur_page.jsp?BV_SessionID=@@@@0738042494.1222078553@@@@&BV_EngineID=ccekadefejmhgddcflgceggdhhmdgmi.0&page=ProductList&category_oid=-30549&fm=4&sm=0&tm=0&show_all=true
and in the blue corner is Comet and their URL:
Who will win the battle and appear in the top 10 of google for “washing machine”? Place your bets and click here to find out