Monthly Archives: August 2008

Google and Back Links

Good Morning

There is a common belief that when you check Google backlinks using info:domain Google is showing all the links that influence its rankings. Unfortunately not the Google backlink checker is not a SEO Tool and it does not display all links that weight its algothrithm.

Please see below:
1: The Google backlink check is not an SEO tool.

2: The backlink search does not represent the sum total of all links that Google knows about your site.

3: The backlinks shown do not represent links that are counting as part of your backlinks.

4: Just because it shows up in the backlink search does not mean Google is using it for your ranking.

5: Just because a backlink is missing does not mean Google is unaware of it

6: Just because a backlink is missing does not mean Google is not counting it for ranking purposes.

.co.uk? .com? TLDs

We sometimes get clients asking us whether it is worth buying additional domain names with different TLDs. While researching some of the more obscure ones (.UY.COM?) I came across this website that lists most of the TLDs available and gives you additional information on them which may clear up any queries like I had.

Is LSI the Future of Search?

LSI is Latent Semantic Indexing.

This system is already being used in some forms by Google and is something that will become ever more important in its algorithm once the technology is advanced enough to use it. Sites that use LSI (and are coincidentally dominating search results…) include ESPN.com and Wikipedia.

The Latent Semantic Indexing system will hopefully take SEO to a different level by using a database system that will select certain keywords to link with one another. For example a keyword like “SEO” will be commonly found with words like search engine, ranking, website, services, internet marketing etc.

E.g. SEO –> Search Engine

This LSI technology will then measure page strength by the amount of related words that are in the content or on the page for your selected keyword. E.g. a site may rank higher in the SERP’s if its pages contain the correct related keyword(s). This means that each of your keywords will have their own “magic words” that you should add to optimise your site properly.
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Top 5 sure-fire ways to irritate Google

Here at South West SEO we are whiter than white but if you want to risk playing with the dark arts here are some techniques that could get you banned.

1 – Using Hidden Text – This technique will see you get you in hot water very quickly. Usually it will involve white text put onto a white background, this will certainly get your site blacklisted.

2 – Copying content – Stealing other sites content and using it on your own will get you in deep trouble it’s as simple as that. If you want to remain in Google’s good books write your own!

3 – Keyword Stuffing – We all want our specific keywords to rank highly but overusing your keyword in your content will see you penalised. For example: Our Keyword here is one of the finest Keyword here in the market. If you need Keyword here information visit Keyword here.com for more info. This is the right way to go if you want your site blacklisted.

4 – Hidden Links – There are many website owners out there who think that they can use hidden links and that Google won’t notice. Try and hide a one square pixel on your page and the Googlebots will find you.

5 – Cloaking – A Black hat SEO technique that shows the user one page and Google another. When a sites user is found to be a googlebot (or other search engine spider) a server side script will send it a separate version of the web page. This page will contain different information to the one seen by a human user thus tricking the search engine into thinking the page is better than it really is. There are plenty of programs out there that can help you do this but if you do you’re asking to be banned.

How to get your site indexed by Google?

One of the first things people want to do when they have created a new website is see it in the google search results. This can take time and patience as Google needs to find your site first. The main ways I currently know of are submitting the url via Google’s submission service or getting a backlink via an already indexed page. Has anyone else got any suggestions on how to get indexed quicker? Currently our South West SEO blog has not been indexed by Google, we have used both the submission and backlink techniques, so it will be interesting to see how long it takes.

Natural Search Secrets

In my Position as Manager I would like to welcome you to South West SEO.

Today, clients are more demanding then ever with online marketing. This drives online marketers to push harder then ever to deliver; otherwise the client will take their business to another agency or bring it in house.

This is very true currently are where we are with SEO or as I prefer Natural Search Optimisation. My goal as the manager is to deliver for our clients.  It is that simple; deliver or lose. This constantly drives my philosophy, in this ever changing media you have to adapt and grow to constantly meet the challenges of Google. Unfortunately, it’s a never ending process.

However, as an agency we have to work to standard principles, common protocols and best practices; then tailor these to the individual clients. We work across sectors from travel, finance, Health and insurance implementing common rules across sectors and different competition levels of optimisation is the hard part, what works for 1 client will not always work for another.

Then this is where the hard work comes in delivering more for less is not profitable, but to deliver and maintain the relationship with the client sometimes I have to authorise additional work. The relationship with the client then is maintained and the business maintained

I believe the only way to SEO success is unfortunately hard work. Writing good website content, that content being relating to the keyword you are trying to target, relevant incoming links from resource type website.

The biggest debate at the moment is how you get these links and do you pay for them? The answer is at the moment part of your optimisation strategy will always include paid links, even if it is the form of paying a directory to review your website, paying for a link by the back door. I have nothing against this and as part of our company strategy we have a large list of high value website that involvement payment.

SEO secret: no guaranteed number 1’s, no special submission to 1000 + websites. Hard work and time. Sorry if you were expected a free lunch.