Improving The Visibility of Your Business Website

How easy is it to find your website or business online using one of the major search engines? How often do you update your website? And when was the last time it was updated or assessed by a web professional?

If you have answered don’t know, or not check recently, then chances are you website is floundering or hidden down the Search Engine Ranking Page results (or SERPS). As a company or business website needs to be tended to and updated on a frequent basis, to keep it in good online shape. Continue reading

Google Places Can Help You and Your Business

Google Places Can Help You and Your Business

Google Places Can Help You and Your Business

or many of us looking for a particular range of services or a certain type of business the first place we look is on the internet, but more importantly its worth noting that most of us will probably opt for using the Google search engine to make these searches.

To define a search or find the location of a particular business the next place to search is Google Maps or Google Places. The Google maps search function has revolutionised the way we search for places and businesses on the internet. Continue reading

Why does Your Business Need a Website?

Google Search Results for your business website

The birth of the internet has sparked an evolution into the digital age, with over 360 million people using the internet every year; it’s become a worldwide phenomenon. Businesses have branched out online in an attempt to reach out to these millions of customers and increase public awareness of their brand. This is a quick guide showing the reasons why it is so important for companies to make the transition into online opportunities. Continue reading

Online Marketing and Using Social Media

In this current climate of economic uncertainty if you are running or managing a business marketing needs in the 21st century you need to know, understand and use social media networks for the businesses marketing strategy to engage with potential customers.

With the rise of “Social Media” and “Social Networking” have seen big changes in the way we can do businesses whilst engaging with both potential customers and valued existing customers who we want to continue a business rapport with. Social media can come in many different forms, with the likes of; Blogs (or web-logs), social blogs, micro-blogging, web forums, podcasts, wikis, video, photographs or pictures, rating & social bookmarking plug-ins and websites, to name just a few.

As long as businesses interact positively through the social networking medium with their consumers, they are sure to gain extra credibility and caché with new and existing consumers, whilst at the same time increasing awareness to their brand, services or products of any business, ultimately with the aim to help to the marketing campaign for any business.

For a detailed analysis of how social media marketing practices could help your company engage with your target audience, contact a specialist social media agency like the Accord Group or which is one of the best specialist UK Advertising Agencies which have the technical and expertise to help improve the visibility of your website on many of the top search engines.

 

Is Your Website Google Panda 2.2 Friendly?

Google the global and by far the worlds most popular search engine has just released its new “Panda 2.2 Update” algorithm, which has been controversial since its first launch back in February of 2011. It seems that the new 2.2 Panda update is aimed at more of a “Ranking Factor” than algorithm update as such. This is important for anyone hoping to recover from the original Panda release back in February.

The Google Panda release was implemented to look at websites and their content more closely to determine relevance and the quality of content on a website and index them accordingly, this could also mean to being scrutinised for inappropriate against content on the same page and among search results for associated search terms.

For a detailed analysis of how this Google update might affect your website, contact a SEO Direct Response Advertising agency like the Accord Group or one of the many specialist UK Advertising Agencies which have the technical and specialist skills to help improve the visibility of your website on many of the top search engines.

Changes to how Google Maps appear in search results

Im not sure whether Google are testing out a new way to display Google Maps in the main search results or if it is a permanent change. In the past for certain searches, a massive map would be displayed below the top 3  ppc ads meaning that even if you were in first position you were still being shown at the bottom of the browser page.

When checking some results today I noticed that the map seems to have been moved to the right hand side of the screen and now hovers and moves as you scroll down the results. One strange result of this is that it now covers up some of the PPC results which is surely going to anger some people!

People who are appearing on the maps and also have a top 10 listing,  now have a red marker next to their listing indicating where they are on the map.

Is anyone seeing this new way of displaying the Google Maps or is it just us?

The new way Google seems to be showing the Google Map

The new way Google seems to be showing the Google Map

So Keyword Research got a bit harder

Many of you will probably have noticed that the Google keyword tool has officially switched over to the new interface.  But after using the new version (well new to me as I always preferred the old interface), I started to notice some strange results. Figures much much lower than I had seen before.  So I decided to do some digging and came across this article R.I.P Google Keyword Tool. It looks like other people are having problems with the tool aswell. It seems that Google have also admitted the tool now has a filter on it where it will only show data on commercial keywords. This is bound to make Keyword Research much harder if they are only giving data on certain keywords. Only time will tell whether this is a permanent change or will Google change the tool due to the public reaction.

Alternatives to Reciprocal Linking

Alternatives to Reciprical linking, selling Sea Shells on the sea shore??!?

Alternatives to Reciprocal linking, selling Sea Shells on the sea shore??!?

While reading the blog over at SEOmoz, I came across the great post called Hands on Tips for Link Building. In the blog, Paddy Moogan talks various tips on finding sites to get links from, which is a great post. But the one part that caught me attention was the alternatives to reciprocal links. In the post, he talks about how you can try offering links back to people you are trying to get a link from in the form of a link in an e-mail list or a micro site you run.

We all know the score when trying to build backlinks, you find a great site that would be perfect for your client, you shoot them an e-mail. The response is that they usually want some form of payment or want a reciprocal link back. While not completely bad if both your sites are related in theme, a reciprocal link isn’t as powerful as a good old one way link.

So what other alternatives are there that you could barter with when requesting a link? If you have a lot of Twitter Followers or Facebook fans, you could offer a plug through one of those sites. If you host your own industry Podcast, you could again give a shout out to your new friend. These both obviously rely on you being fairly popular or influential in the first place. Paddy’s idea of offering a link on an alternative site is a great one, especially if it is one you have control of. Blog’s are great as you could write a small review for the person in exchange for your back link. This may seem hard work in some cases, but next time you are requesting a link and they ask for a reciprocal link or payment, why not suggest an alternative pay back for the link.

Selecting Your SEO Keywords

At the start of any SEO campaign selecting the right keywords is the most important step. If you choose the wrong keywords, you simply won’t succeed with your campaign.

When selecting campaign keywords you need to consider: What, where, how and why.

  • What is my main sales proposition?
  • Where am I located in Google and the country?
  • How good is my current website and how much history do I have?
  • Why am I considering optimising for that keyword?

.Ideally you would start with a targeted keyword that is exactly what you do, what you offer and where you are located, for example if you were a “luxury hotel in Devon” that also offered spa treatments you might consider “luxury hotel in Devon with spa”.

Your first step would be to establish what the potential traffic of this keyword is. To complete this action go to the Google keyword suggestion tool.

If the above keyword had limited to no search volume, then is it worth optimising? Arguably yes, you want to show for exactly what you are, treat it almost as your brand keyword, that with good content and a well structured website you should appear in the SERP (Search Engine Results Pages) with minimum effort. Yes, it will have a low click level, but your conversion should be a lot higher the average.

In using the tool, “country house hotel in Devon” was a search suggestion with a search volume of 250 per month and when placed on exact match it had 140 ASV (Average Search Volume). This keyword should be another to consider, but it’s not going to Wow. Therefore, you need to look at more generic keywords.

Consider looking at generic searches, for example, “Devon Hotel”, “Devon Hotels”, “Country House Hotel”, “North Devon Hotel”, complete a Google search and find if you already have a ranking in the top 100. This is a simple task by simply changing your settings to 100 and using the control F function.

If you find your website ranks for “Hotel in Devon” in 63rd position with no optimsation this keyword would be a good starting point for any SEO campaign. The hardest challenge is always to get a website to rank within the top 100 places, if you are already there, you have an advantage.

Finally, review the competition ahead of you, identify your main competitors and set SMART objectives.